i just had a funny thought. here, in the world of the intarweb, there are sales folk, and design folk, and then the lowly developer. the developer actually produces a workable product — and when he/she does, or he fixes something, he/she is treated with great aplomb — because something REAL has finally been produced out of the great process. however, how real is what he/she has created? it’s just ones and zeroes.